We film local businesses, usually after close, and turn one evening into a month of content. No studio, no lighting truck, no drone shot of the building.
The instinct with video is to make it beautiful — colour graded, music bed, logo sting, drone shot of the building. On a phone that gets recognised as an ad in half a second and scrolled past.
You're competing with someone's friend's story, not a TV spot. Slight imperfection reads as real, and real outperforms polished by a wide margin.
One flawless video dies in two weeks. A steady stream of good ones keeps working all month. So we shoot modular and assemble, rather than labouring over single pieces.
The best video in the world does nothing sitting in a folder. We write the captions, schedule the posts and run the spend — because that's the part most people never get around to.
One person, one camera, one lav mic. We work around your day — nobody blocks a room and nobody stops serving customers.
Mic check, three backdrops found, and you tell us the one or two things you most want pushed this month.
A handful of openings to camera, a few takes each. The highest-value stretch of the visit — the first two seconds decide whether anyone keeps watching.
What you most want to sell this month, said a few different ways so the edit has options.
Close and slow on whatever people actually come to you for. Hands, tools, process, the thing itself.
The room, the signage, the details. Cutaways are cheap to shoot and they're what stops a month of content looking like one video.
Footage backed up twice before we leave the building, and next month's date in your calendar before we're out the door.
Everything is month to month. You stay because the videos work, not because of a contract.
Judge us on what lands in your inbox two weeks after the shoot.
A couple of hours at your place, and a month of content out of it.